My #1 Selling Platform Took Me By SurpriseJun 11, 2021
I've said in the past that I think Etsy is a better first step than a Shopify site for most people. Etsy brings lots of outside traffic to your store, whereas Shopify requires you to do a lot more legwork to be seen by customers.
But today I am here to tell you why Shopify is great, too! I've noticed over the past month that my Facebook orders have gone up a LOT, and Facebook is now my best performing sales channel (of Shopify, Etsy, Facebook, Instagram, Google, Pinterest). I don't know why it's gone up, but I suspect it's because I have been listing more, and when you list more you are seen more. I also think it's because I've been putting all my individual books on my Shopify site, and those are what's selling the best on Facebook.
This increase in Facebook orders has been welcome as my Etsy sales have been terrible this past month. This is always a slower time of year but I was still surprised what a dip I had on Etsy. If it wasn't for those Facebook orders, I'd be living in a van down by the river (😜).
So where are these sales coming from specifically on Facebook? It's not easy to figure this out. When I check my stats they are listed as Facebook Shop orders but I think lots of them are coming from FB Marketplace since I do not advertise on Facebook or update my business page often.
I don't know if Shopify and Facebook made changes to their partnership or if something else happened to trigger this increase in sales, but according to my Shopify stats, my Facebook sales went up 900% from April to May 🤩.
If you are on Shopify and haven't set up your Facebook Shop, do it TODAY. It's a much easier process than it used to be. Simply add the Facebook app through the Shopify App Store and follow the instructions.
I'd love to hear if you have seen similar increases in Facebook sales through Shopify. Let me know!
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